Marketing Strategy Outlines Your Overall Game Plan

Developing a marketing strategy is vital for any business and that's why it is one of IconomySA's specialties.

The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.
We look at your goals for the specific time period and come up with a holistic strategy according to our expertise.

Once we have created and implemented your strategy, we monitor its effectiveness and make any adjustments required to maintain its success.

Sometimes a marketing strategy is confused with a marketing plan, but they are different.

Your marketing strategy focuses on what you want to achieve for your business and marketing efforts.

We explore, what works, what doesn’t and how to get to the ideal by:

  • Understanding your People
  • Capitalising on your Talent
  • Understanding your Consumer
  • Products and Services Opportunities
  • Your Vision
  • Your Values
  • Implementation Plans and Audit


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    011 867 5005

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